3 Powerful Stories Your Startup Could Use In Its Next Pitch
FROM INC: When I walked into my first pitch meeting, I was convinced I'd leave with a check. I opened up my laptop, blew through my PowerPoint slides, and then popped the question: Want to invest? Though I didn't get the money (surprise), I did get one observation from a would-be investor: "You sounded really needy."
That's a mistake I'll never make again. Four years and $6 million in seed funding later, I've realized that what inspires an investor to action isn't the ask; it's the story you tell. Our brains, as it turns out, are built for stories -- but not the problem-solution-traction kind.
Stories -- real stories with conflict and a hero -- change us so profoundly that we become more empathetic, more willing to help, and more likely to mimic the behaviors of the main character. Put another way: For founders like you and me, stories are tools of persuasion.Imagine how powerful these three could be at your next pitch meeting. CONTINUE.....