How To Get Your First 1,000 Customers At Your Startup
FROM FORBES: Getting your first 1,000 customers is a lot different from growing your customer base up to 100,000 or even just 10,000. In your startup’s early stages, you don’t need to worry about scalability as much as getting the biggest bang for your buck. That requires getting crafty, which also makes it fun.
Here’s how Roomi did it: We’re a housing and roommate-finding platform, so we looked for people who were seeking housing or roommates. We figured that those most likely to fit this description had just moved or graduated from college — specifically in New York, since that’s where we started.
So, we used Hootsuite to scope out these people on Twitter. We identified tweets by New Yorkers in the market for roommates, tweeted at them, dropped them links to Roomi postings, and let them know we could help. That’s how we got the majority of our first 1,000 users within six months. After that, it was no longer worth it to invest so much time tweeting, so we turned our focus to SEO. CONTINUE......